The other big aspect is the Android robot, which, since 2019, has appeared alongside the wordmark. We hope these small but significant updates to the Android typeface will better communicate the relationship between Android devices and the Google apps and services people already know. While we’ve added more curves and personality unique to Android, the new Android stylization more closely mirrors Google’s logo and creates balance between the two. It starts by moving away from Android’s “longstanding lowercase stylization” to help elevate the logo and add “more weight to its appearance when placed next to Google’s logo” (as seen above in the top-left corner). Google says it drew “inspiration from Material design to complement the Google brand palette, as well as be adaptable.” As an open platform, it’s important that both our technology and brand are an invitation for people to create, connect and do more with Google on Android devices. We know people today want more choice and autonomy, and we want our brand to be reflective of Android: something that gives people the freedom to create on their terms. The broad goal of this updated branding is to “help connect Android to Google,” and it follows the previous modernization in 2019.Įach time we overhaul our branding, we evaluate not only changing needs, but also future goals. Following our previous report, Google is officially unveiling a new 3D logo for Android.
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